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Thursday, May 31, 2007

Quote of the day

Freedom means the opportunity to be what we never thought we would be.
Daniel J. Boorstin

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Wednesday, May 30, 2007

Quote of the day

The essence of pleasure is spontaneity.
Germaine Greer

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Tuesday, May 29, 2007

Quote of the day

The possible ranks higher than the actual.
Martin Heidegger

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A visit to Triennale: "Made in tomorrow" exhibition

Another exhibition held at Triennale visited the same day (around mid of May)

A synoptic path of innovations and scientific discoveries in human history.













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A visit to Triennale: ViviMi Città di città - Immagini e scenari in mostra

Some days ago (around mid of May), I visited an exhibition held at Triennale.

Milan and its surrounding towns: an area full of lights and shadows, where affluent conditions lives side by side to poor and restriction ones.
A dynamic, innovative and changing town, where many problems will have to be faced and solved.










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Monday, May 28, 2007

Quote of the day

I not only use all the brains that I have, but all that I can borrow.
Woodrow Wilson

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Sunday, May 27, 2007

Quote of the day

Politicians are the same all over. They promise to build a bridge even where there is no river.
Nikita Khrushchev

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Saturday, May 26, 2007

Quote of the day

It is not how old you are, but how you are old.
Jules Renard

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Friday, May 25, 2007

Quote of the day

All truth, in the long run, is only common sense clarified.
Thomas Huxley

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Thursday, May 24, 2007

Quote of the day

If everyone is thinking alike, then somebody isn't thinking.
George S. Patton

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Wednesday, May 23, 2007

Quote of the day

Everything we do affects other people.
Luke Ford

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Tuesday, May 22, 2007

Quote of the day

History is a gallery of pictures in which there are few originals and many copies.
Alexis de Tocqueville

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Monday, May 21, 2007

Quote of the day

Good judgment comes from experience, and often experience comes from bad judgment.
Rita Mae Brown

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Sunday, May 20, 2007

Quote of the day

Education's purpose is to replace an empty mind with an open one.
Malcolm Forbes

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Saturday, May 19, 2007

Quote of the day

About the time we can make the ends meet, somebody moves the ends.
Herbert Hoover

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Friday, May 18, 2007

Quote of the day

If you obey all the rules you miss all the fun.
Katharine Hepburn

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Thursday, May 17, 2007

Quote of the day

Never give in and never give up.
Hubert H. Humphrey

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Italian style in emerging countries - Workshop in Milan

Yesterday I attended the workshop: “Italian style in emerging countries: mith or reality ? “, in the context of “World Marketing & Innovation Forum” (http://www.hsm-it.com/wmif/) . It was held at the new Milan fair center of Rho-Pero, Congressi Center “Stella Polare”, and organized by the International Fashion & Luxury Committee of MIP, Politecnico di Milano School of Management, in collaboration with the management consulting company Value Lab.
The workshop focused on the purchasing behaviour of luxury goods by consumers of the emerging countries, analyzing in particular China, India and Russia.
It has been tryed to better understand the meaning of “luxury” to the emerging countries consumers, trying possibly to give a definition of the term.
Some experts and responsibles of italian firms in this field took part at the meeting, showing some aspects of the success of the firms which they belong to.
Special guest of the event was Lyn Heward of “Cirque du soleil”, who spoke about “Creativity and talent management as a key factor of success of the Italian Style” with a really inspiring and stirring illustration.
A remarkable aspect that has been drawn during the meeting is that even if the “brand” of Italy associated with luxury and fashion products is a well known and renowned one all over the world (though sometimes some entrepreneurs themselves are not always fully aware of) it’s necessary not to take for granted anything, for the global competition in this field is very high. Still, it’s required a great deal of study and research on this topic (which the above mentioned Committee, for istance, is aimed to), as well as of massive investments by entrepreneurs, in order to understand and meet the different tastes, perceptions and purchaing habits of the emerging eastern countries consumers. So, only with a steady and organized commitment, not resting but striving for success, the italian brands of luxury will be able to conquer the consensus of the growing number of emerging countries middle and upper class consumers.

Info at : www.mip.polimi.it

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Quote of the day

Let him that would move the world first move himself.
Socrates

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Tuesday, May 15, 2007

Quote of the day

If men were angels, no government would be necessary.
James Madison

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Monday, May 14, 2007

Quote of the day

Dreams are necessary to life.
Anais Nin

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Sunday, May 13, 2007

Quote of the day

Time is what we want most, but what we use worst.
William Penn

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Saturday, May 12, 2007

Quote of the day

Change your thoughts and you change your world.
Norman Vincent Peale

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Friday, May 11, 2007

Quote of the day

The art of simplicity is a puzzle of complexity.
Doug Horton

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Thursday, May 10, 2007

Quote of the day

A liar will not be believed, even when he speaks the truth.

Aesop
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Wednesday, May 9, 2007

Quote of the day

It is the soothing thing about history that it does repeat itself.

Gertrude Stein

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Tuesday, May 8, 2007

Managing advertising in italian local institutions: an opportunity and not a burden

Yesterday, monday 7 march, I attended a conference in Milan, organized by Lattanzio & Associati (an italian consulting firm specalised in the Public Administration sector and New Public Management issues).

It was focused on the topic of Advertising for italian local institutions and its management, that has to be seen as an opportunity and not as a “burden”.
After the introduction by Ezio Lattanzio, Partner of the Professional consulting firm, the respective managers of the two major municipalities of Italy: Rome and Milan (Dr.ssa. Marinelli and Dr. Ricci), have been showing the overall situation regarding probems and opportunities that they, as persons in charge, and their staff had to face and manage. It has been hinted to the so called PGI (acronym that stands for General Plan relating to the Advertising facilities), as well as to the recently issued new local regulation.

Has followed the intervention of the Mayor of Rho municipality, Dr.ssa Pessina, who has shown the situation as regards to the area falling under her jurisdiction, in the set of the new scenary offered by the new built “Polo fieristico di Rho-Pero” and of new challenges they had to face in this field as an effect of the new Milan fair, as well as of the opportunities offered by the Europe’s bigger fair facility, conceived and designed by architect Fucksas.

After the intervention of some other local authorities and persons in charge of managing the local advertising sector, the morning phase of the conference closed with an interesting case of marketing applied by a local institution; the Project "brand of Venice", that has been shown by the person in charge himself: Dr. Madricardo. This case has differentiated with respect to the previous ones, (which based mainly on an analysis of the situation and action undertaken in the administrative set of rules), configuring as a “proactive”, marketing oriented, scheme, aimed at collecting valuable sources of income for the municipality of Venice, thanks to the spread of the recently conceived brand “marchio di Venezia”. The brand can rely on the global notoriety and prestige of the city of Venice, represented by the well known winged lion, re-designed ad hoc.
Useless to note the prevailing marketing issues and orientation of this latter action, configuring a remarkable example for Italy local institutions of art cities, already set up in the past by some other important cities in the world, but never forgetting not to impact on the fragile frame of a unique city as Venice is.

The overall conference has been coordinated by Maurilio Sartor, member of Lattanzio & Associati.

The afternoon phase of the conference has been devoted to a round table where took part some managers of important italian local institutions, which has set up a benchmarking on the topics of how are managed the sources coming from advertising; the Rules on the topic of advertising and the above mentioned PGI.
The last stage has regarded the initiatives of change and how to implement them: here is taking over the role of the professional consultant.

For more about the Consulting firm Lattanzio & Associati:Lattanzio & Associati

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Quote of the day

Life must be understood backwards; but... it must be lived forward.

Soren Kierkegaard
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Monday, May 7, 2007

Quote of the day

There is only one success - to be able to spend your life in your own way.

Christopher Morley

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Sunday, May 6, 2007

Quote of the day

I don't know the key to success, but the key to failure is trying to please everybody.
Bill Cosby
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Saturday, May 5, 2007

Quote of the day

Life is half spent before we know what it is.
George Herbert

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Friday, May 4, 2007

CIO.com - Why You Should Collaborate

In an interview with CIO, futurist Don Tapscott explains the implications of online collaboration and how innovation via the Internet will change the CIO role.

The best ideas for your business might come from someone who doesn't even work for you. That's the contention made by author and consultant Don Tapscott in his newest book, Wikinomics: How Mass Collaboration Changes Everything. Tapscott, along with coauthor Anthony D. Williams (who teaches at the London School of Economics), believes that the pervasiveness of the Internet will usher in an era where companies will lower their proprietary barriers and collaborate to foster greater innovation. As people employ instant messaging, blogs, wikis and other Web-based applications to communicate and develop ideas, Tapscott believes the Internet will become a platform on which companies will be forced to seek external talent in order to solve their greatest challenges.

A very interesting article full of ideas, tech trends and subject for discussions

For the full content of the article, please go to:

CIO.com - Business Technology Leadership - Why You Should Collaborate

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The increasing importance of IT is becoming a vital topic to the board of directors.


“Maximizing performance through IT strategy”: so is titled the latest Report by Deloitte consulting. This latter is the result of a research initiative aimed at exploring how board of directors are approaching IT.

It seems long time has passed since Big Blue (IBM) has been adopting podcast technology to update its staff in order to improve collaboration and effectiveness, and inevitably the importance of IT has ranked to the top of organization hierarchies (to use an old-fashioned and bureaucratic definition).

So, the IT topic has become an hot one and an increasing number of directors is becoming aware of its intrinsic value.

The research has pointed out how IT strategy, combined with an appropriate set of indicators aiming at measuring and monitoring the value of IT implementations, correlates to better business performance.

Yet Directors often lack adequate information on IT strategy. The negative consequence is that IT lack effectiveness in supporting business.

Once the board has understood and has become aware of IT importance (this trend is ongoing), the next step should be devoted to talking about it in the boardroom. The board directors have to work out the most appropriate methodology and a set of indicators aiming at measuring and monitoring the value of IT in their companies.

Last, but not least, from the above follows the importance of introducing into companies the functions of Chief information officers (CIO) and Chief technology officers (CTO) serving as a connection with the Board itself, in order to forward the IT department requests, in a plain, intelligible language and not in the technical IT jargon.

The overall hints and procedure will result in a maximed performance of the company, achieved through IT strategy and its optimised implementation.

To read the introduction to the Deloitte's Report, on which the above piece of writing is based:
Maximizing performance through IT strategy, where you can also download the Report in pdf format.

To read more on this topic go to Deloitte's: Information technology and the Board

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Quote of the day

Confidence is contagious. So is lack of confidence.
Vince Lombardi

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Thursday, May 3, 2007

Quote of the day

Wisdom outweighs any wealth.
Sophocles
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Wednesday, May 2, 2007

IASPlus Home Page - News about International Financial Reporting

IASPlus Home Page -
News about International Financial Reporting
: "30 April 2007: CESR-SEC discuss IFRS-US GAAP and information sharing
The heads of the US Securities and Exchange Commission and the Committee of European Securities Regulators (CESR) met on 27 April 2007 in Brussels to take stock of progress on the SEC and CESR Joint Financial Reporting Work Plan that was published in August 2006, and to discuss future collaboration. The discussion focused on developments in the United States and the European Union with respect to IFRSs and US GAAP issues. The chairs of the SEC and CESR also agreed in principle, subject to final approval by their respective bodies, to a template for bilateral protocols between the SEC and each of CESR's member jurisdictions covering the confidential exchange of information regarding dual-listed issuers. SEC Press Release available (PDF 37k). "

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IASPlus Home Page - News about International Financial Reporting


Recently Deloitte has published the sixth edition of Deloitte's popular guide to IFRSs: IFRSs In Your Pocket 2007. This 100-page guide includes information about IASB structure and contact details, use of IFRSs around the world, summaries of each IASB Standard (through IFRS 8 and the amendment to IAS 23) and Interpretation (through IFRIC 12), background and tentative decisions on all current IASB projects, IASC and IASB chronology, and an update on IFRS-US GAAP convergence.
The booklet can be downloaded on IAS Plus.

For more info: IASPlus Home Page - News about International Financial Reporting

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Quote of the day

Where there is no struggle, there is no strength.
Oprah Winfrey
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Tuesday, May 1, 2007

Marketing reloaded


Friday, March 30 took place at Politecnico di Milano a very interesting event: a conference about how Web 2.0 marketing is changing the relationship between corporate marketing trends and consumers requests and expectations. Its attracting and quite fascinating name: "Marketing reloaded".

The conference is connected with the introduction of the homonym book by Boaretto A., Noci G., Pini F.
Unfortunately I couldn't attend the event, but had anyway the pleasure of reading a very interesting article about the book and its insight on these trends, on the April number of "L'impresa" magazine (currently published again by "Il Sole 24 Ore").
This latter has focussed and based on an analysis of the Italian case. In my opinion a very good and interesting trend that is emerged is that companies are more and more addressing, devoloping and basing their marketing and product orientations and politics toward an increasing real approval of customers needs and expectations about the product/service being offered.

Whoever is interested, please visit the website http://www.marketingreloaded.com , where it's also possible to download the white papers of the event, in italian.

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Quote of the day

You only live once.
James Brown

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Claude Monet - Some great impressionism works

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