The best ideas for your business might come from someone who doesn't even work for you. That's the contention made by author and consultant Don Tapscott in his newest book, Wikinomics: How Mass Collaboration Changes Everything. Tapscott, along with coauthor Anthony D. Williams (who teaches at the London School of Economics), believes that the pervasiveness of the Internet will usher in an era where companies will lower their proprietary barriers and collaborate to foster greater innovation. As people employ instant messaging, blogs, wikis and other Web-based applications to communicate and develop ideas, Tapscott believes the Internet will become a platform on which companies will be forced to seek external talent in order to solve their greatest challenges.
A very interesting article full of ideas, tech trends and subject for discussions
For the full content of the article, please go to:
CIO.com - Business Technology Leadership - Why You Should Collaborate
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