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McKinsey Quarterly

Sunday, April 29, 2007

Blue Ocean Strategy's guru W. Chan Kim in Milan the 29th of May


It's imminent the arrival of W. Chan Kim, the author of bestselling book "Blue Ocean strategy". http://en.wikipedia.org/wiki/Blue_Ocean_Strategy
As known the book presents the new managerial theory and strategies about how organizations in different industries can survive and prosper in niches without striving in the competition of blood ocean: the quiet bliss of a blue ocean.
By now the book it's a best seller and it's spread and known also in Italy,
but new cases wil be shown.
http://www.blueoceanstrategy.com/

The meeting is organised by Robert Bosch TEC, the training and educational division of Robert Bosch and will be held in Milan the 29 of May.
For further info: Bosch "Blue ocean strategy event"


Blue Ocean Strategy Preview

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